The global appetite for all things Korean continues to grow unabated. From K-pop and K-beauty to countless other cultural exports, Korea’s influence extends far beyond its borders. But how does an iconic national flag carrier evolve to embody this dynamic, modern spirit of South Korea? 

At the heart of the new identity is a beautifully reimagined Taeguk, inspired by the South Korean flag. This refreshed symbol combines the strength of the original design with the elegance and energy of Sangmo Nori, a folkloric Korean dance known for its flowing ribbon movements, symbolizing prosperity and abundance.