Year
2018
Project Nature
Brand Positioning
Brand Naming
Visual Identity
Agency
Prophet
Team
Tim Brown
Calvin Hui
YK Lam
The essence of the brand is ‘Simply Extraordinary,’ a big idea that captured the philosophy of highly crafted products that are effortlessly simple in delivering an extraordinary user experience.
The name ‘COLMO’, is derived from the Italian for ‘summit’ or ‘crown’ to highlight the ambitions and quality of the brand and to add some international, European flavour.
Iconography
A set of cohesive icons is designed based on the unique angle of the symbol, creating a consistent brand expression in every detail.
COLMO was unveiled in October 2018 on Mont Blanc and launched its first range of beautifully designed, award-winning products in December. It was launched at AWE 2019 (Appliance and Electronics World Expo) in Shanghai, showcasing a full new range of 13 Kitchen appliances.