Year
2022
Project Nature
Brand Positioning
Brand Naming
Visual Identity System
Agency
Lippincott
Team
Alicia Chiu
Jin Lee
YK Lam
SK D&D, Korea’s leading real estate developer aims to be the No.1 in the office development industry. We helped SK D&D to come up with the name ‘Canvas’, which every single idea starts from, and developed a brand platform that anchors on the idea – Reimagining workplaces.